People who regularly read my musings will know that I have limited patience for marketing and PR guff. For example I make a point to avoid any food establishment that styles itself as an ‘eatery’. Adding an ‘-ery’ to the end of a verb does not a noun make. Likewise a food venue advertising ‘street food’ should – by definition – cook and serve the food outdoors. My little OCD heart demands this. When I saw that a new deli was proclaiming itself part of the ‘rotisserie revolution’ my blood boiled as I pictured the cocaine addled PR hack in some advertising agency coming up with this ‘concept’.

 Which brings me to today’s launch of ‘Brand Limerick’ – a €1 million campaign by Limerick City and County Council is to promote the city’s reputation on an international scale. The PR firm M&C Saatchi will be overseeing the campaign with input from the students of the Limerick School for Art and Design. This company has previously done branding campaigns for New Zealand, Abu Dhabi, Malaysia, Georgia and others. Continue reading Brand Limerick – Atlantic edge, European embrace →